Clover — Content Design Manager

2021 - present

I lead the strategy, development, and execution of content across Clover’s point-of-sale systems, mobile app, and merchant web dashboard, with a specific focus on features supporting Clover's SaaS offerings for restaurant, retail, and service verticals.

The Home Depot — Senior Content Strategist

2020 - 2021

I owned the development and execution of customer communications across The Home Depot's shopping experience, including email, SMS, push notifications, and other digital channels.

Beyond — Senior Content Strategist

2020

I led content strategy for multiple technology clients, including Google Partner Rewards and Waze Ads. For Waze Ads, I was responsible for the overall content strategy, information architecture, and UX copy for the redesigned website. For Google Partner Rewards, I managed all UX web copy and email communications.

Huge — Copy Lead

2017 - 2020

I led the strategy, development, and execution of content across McDonald's global digital products, including the McDonald's mobile app and self-service kiosk. Additionally, I was responsible for creating content guidelines for McDonald's internal design system, McDigital.

Critical Mass — Senior Copywriter

2016 - 2017

I developed social media campaigns and copy for Facebook, LinkedIn, Instagram, and Twitter (formerly X) for several clients, including ExxonMobil, ASICS, Aveda, Spectrum, and Sunglass Hut.

Gogo — Lead Copywriter

2012 - 2016

I led the development and execution of content across Gogo’s digital and physical platforms for both B2B and B2C audiences, including  websites, mobile apps, inflight entertainment screens, digital brochures, trade shows, and other key touchpoints.

Chicago Portfolio School — Copywriting

2011- 2012

University of Tennessee — Bachelor’s of Communications, Advertising

2007- 2010